Launching your chiropractic website is one thing; making sure that it does its job and converts visitors to patients is another story. Besides implementing actionable chiropractic SEO tips, you also need to pay close attention to your chiropractic website design.
Is it helping and informative for your audience?
Does it compel visitors to give you a call or schedule an appointment?
A good chiropractic website design goes beyond the aesthetics such as colors, typography, and imagery. Instead, it’s all-inclusive and combines many factors like user experience, visual layout, mobile-responsiveness, website loading speed, and site architecture.
To give you a clearer idea, we’ve gathered 10 chiropractic websites that showcase website design best practices.
People new to the principles of upper cervical chiropractic naturally want to know how the approach works and can help with their condition. They need information on symptoms, patient success stories, and doctor contact details. Upper Cervical Awareness does a brilliant job providing all these necessary details to ailing patients. For example, their Call to Action button labeled “Find Real Relief” in the header directs patients to the site’s directory of upper cervical doctors all over the US and other countries. UCA also includes video testimonials, blogs, and infographics to explain upper cervical care benefits to establish authority and trust.
As a NUCCA practice in Calgary, Advanced Wellness Clinic maximizes its website to explain how NUCCA care works and to encourage patients to contact their doctors. They integrate their social media platforms like YouTube and Messenger accounts to engage with their patients actively. The site also comes with a clean layout, featuring calm and soothing colors and an easy-to-read typeface.
Consistent branding is also one of the critical elements of an excellent chiropractic website design. In Source Chiropractic and Wellness, you’ll see how they maintained the same color palette and straightforward approach in delivering content for all the pages. Also, to spread their message of hope and healing to more people, they offer Spanish consultation options.
It’s quite common for patients to feel a bit intimidated by chiropractic practice. Recognizing that problem, Liberty Upper Cervical Chiropractic decided to include an animation video on their header to help patients have a better overview of the procedure. On top of that, their website has a Live Chat feature which should appeal to patients looking for immediate assistance. Live chat support offers a long list of benefits, including improved customer acquisition and engagement and a better competitive edge.
Patient testimonials are pivotal to establishing trust and credibility as a healthcare provider. On the Pancake Wellness Center website, you’ll notice how their patient feedback takes center stage. From their header to the bottom section of the homepage, they wanted to emphasize their goal – to help ailing patients in Kissimmee Florida seek lasting relief from their symptoms. Also, to invoke feelings of hope and reassurance, they use positive imagery throughout their website.
Zenith Chiropractic has its eyes set on standing out as the best chiropractor in Colorado Springs and capturing the hearts of patients. They successfully do that by providing their value proposition on the above-fold of their website. Their engaging Call-to-Action convinces patients to check out the rest of the pages and request a chiropractic consultation. Also, they pique the interests of web visitors by listing all the possible symptoms that chiropractic care can address.
As we’ve mentioned earlier, top-notch chiropractic website design isn’t just about the physical aspects. It also considers how well your patients can relate to your story. Barrett Chiropractic is a fantastic example of this aspect as they did a superb job in integrating storytelling into their chiropractic homepage. Using a simple layout, they combined words and imagery to share what makes them the perfect chiropractic practice to visit in Wichita, Kansas. Then, at the bottom of the homepage, they included patient feedback, a contact form, and a map to their clinic.
Life Chiropractic’s website highlights their mission to provide chiropractic services to every member of the family. The homepage offers ample explanation as to how chiropractic care applies to every age group. They also made sure to provide links to resources that their patients need, making their homepage quite effective in attracting families interested in exploring alternative care for their various ailments.
The National Upper Cervical Chiropractic Association website pays attention to both the aesthetics and the technicalities of chiropractic website design. Noticeably, they have used a good blending of text and imagery to reach out to patients needing NUCCA treatment. Also, most pages of the NUCCA.org site loads fast because they implement technical web design optimizations, such as:
- Using the next-generation format for the images to speed up page loading time (JPEG 2000, WebP, etc.)
- Enabling compression of text and images used throughout the site
Fast page loading speed is also a crucial factor that website designers need to take into consideration as it affects the overall user-experience. According to the latest metrics, web users usually move on to the next tab if a website takes more than 3 seconds to load.
Besides the page loading time and content of a website, anyone conceptualizing a chiropractic website design also needs to ensure that every site element looks good on a mobile screen. That’s because about 80 percent of web users today prefer searching via their mobile devices like phones and tablets.
Besso Clinic’s website takes full advantage of this chiropractic website design trend. All of the site’s pages follow a mobile-friendly layout. Regardless if a mobile user views the website on an iPhone, iPad, Samsung mobile phones, or other devices, every aspect of the website remains visible and easy to navigate.
Work with the Experts in Chiropractic Website Design
Indeed, having a good chiropractic website design can provide you with a ton of advantages. From website conversion boost to better user experience, a well-designed website can help you take your practice to a whole new level in the digital landscape.
At Hope and Healing Solutions, we help chiropractors create websites that resonate with their branding and core values. Guided by our extensive experience in the business and our commitment to helping millions of people in pain, we develop and design chiropractic websites that look great and convert.
Let’s start planning your dream chiropractic website today! Contact our team at HHS for more information.