Want to spread your message of hope to more patients? Learn the top chiropractor SEO techniques that can help you improve your organic rankings on Google search.
Building your online presence doesn’t end after you launch your website. In fact, that’s just the tip of the iceberg.
If you want more patients to find you when they’re Googling for relief from their symptoms, you must ensure that you have search optimized web pages. Otherwise, your key pages would end up at the bottom of the search page results, and your patients would be oblivious to your existence.
If you’re not sure how you can make that happen, you’ve come to the right place. In this blog post, we’ll be looking into the top chiropractor SEO tips and tricks.
Whether you’re new to SEO or have a brief background on the key tactics used, you’ll find plenty of useful insights that can bump up your rankings, especially on Google.
First things first, let’s define what SEO is and why it matters for your chiropractic website.
What is SEO for Chiropractors?
To put it simply, SEO is a set of tactics that can help you get to the first page of a search results page. When implemented correctly, these tactics allow you to spread your message of hope to more ailing patients and their families.
Essentially, chiropractor SEO tactics include the following:
- Keyword research
- On-page SEO
- Off-page SEO
- Local SEO
- Technical SEO
- Competitor analysis
- Website analytics
These might all sound overwhelming and highly technical. To help you understand how these tactics apply to your website and how you can benefit from them, we’ll tackle them separately in the next sections.
Chiropractor SEO Tips to Improve Your Organic Rankings
1. Implement Keyword Research
A huge part of creating an SEO plan is knowing what keywords you should target for your web pages and blog posts. Ideally, you should pick keywords that are relevant to your:
- Chiropractic care techniques
- Patient’s web search intent
- Location of your practice
The best way to understand keyword research is by seeing search phrases as a web user’s intent. In your patients’ case, the keywords they type in the search bar relate to the queries they have in mind.
For example, if they key in “chiropractor + city”, they may be specifically looking for a clinic to go to for their problem.
Some patients, on one hand, don’t directly look for a chiropractic doctor. Instead, they focus on finding natural ways to relieve their symptoms. Others want to research how a chiropractor can help them with their health condition.
By understanding these web user behaviors, you can identify which keywords you should use in your most important pages. Combine that insight with web analytics, and you can pick the best key phrases to include in your content marketing plan. Some examples of keyword research tools you can use include Ahrefs, Moz, SEMrush and Majestic.
2. Master On-Page SEO
On-page search optimization focuses on doing optimizations within your chiropractor website. This is where you get to integrate your output from the keyword researching stage.
According to Backlinko, here are the most critical on-page SEO factors you need to work on to boost page visibility:
- Your page URLs
- Page meta titles
- Meta Description
- Keyword density in your content
- Keyword-optimized header tags
- Image alt-text and tags
- External and internal links
As much as possible, you need to include your target keywords in the on-page SEO factors listed above. This would allow you to tell search engine algorithms what your pages contain and how they relate to possible search queries such as “what is chiropractic care?” or “how to find relief with the help of a chiropractic doctor?”
If you want to check out an excellent example of good on-page optimization, you can check out our website.
3. Don’t Forget Off-page SEO
As the term suggests, off-page SEO refers to the tactics you apply outside of your website to improve your likelihood of ranking on search. These measures are vital because they can help you prove your site’s credibility, relevance, and authority. Think of these tactics as your way of earning your patients’ and the search engine’s confidence and trust.
Some of the essential off-page SEO tasks you need to work on include:
- Submitting information to major chiropractic directories
- Making sure your clinic’s NAP (name, address, phone number) are all accurate and up-to-date your website, Google local listing, Facebook listing, and other online directories
- Building a robust backlink profile
- Fixing internal linking of your web pages
- Finding opportunities to earn authoritative links from other relevant websites
4. Localize Your SEO
Statistics reveal that roughly 46 percent of the total searches done on Google are local. This means that if you want to attract nearby patients, you need to ensure that you have a strong local SEO presence. If they found you online while they’re looking for a nearby chiropractic doctor, they will most likely pay a visit or get in touch with you to book a consultation.
Here’s how you can improve your local chiropractor SEO:
- Claim and optimize your Google My Business listing
- Encourage your patients to leave online reviews or ratings
- Work on your social presence
- Make sure your website is mobile responsive
- Optimize your domain for local search
5. Work on Your Technical SEO
Besides making sure that your web pages contain relevant keywords and have good off-page SEO, you also need to work on a few technical factors. By doing so, you can prevent web page problems such as 404s or page redirects that could harm your site’s ranking capability.
A lot of patients already feel frustrated and discouraged because of their symptoms. Imagine what they’d think if they see website problems when they click through your page.
Below are some of the most vital technical SEO tasks you should include in your to-do list:
- Checking for duplicates in Google’s web index
- Fixing website crawl errors such as dead pages
- Boosting your loading time by implementing recommended website development practices such as:
- Using compressed images
- Cleaning up your code to remove unnecessary scripts
- Reducing web page redirects
- Ensure you have a mobile responsive website
6. Do a Competitor Analysis
Unlike most of the SEO techniques listed above, conducting a competitor analysis won’t provide you with a direct impact on your site. Instead, it allows you to gauge how much work you need to do so you can boost your website’s edge.
It can also help you spot opportunities to improve your SEO plan by finding better keywords to target and creating better content that patients would find more helpful for them.
When doing a competitor analysis, take note to do the following things:
- Evaluate your target keyword’s ranking difficulty.
- Find new linking opportunities by checking your competitor’s backlink profile.
- Take inspiration from their website’s design or content marketing approach.
- Check areas they lack that you may be able to improve on your website.
7. Use Website Analytics
When helping patients fix their spinal alignment, you need to run diagnostic tests to evaluate a new patients’ posture and nerve function. This allows you to design a custom care plan to ensure your patients get fast relief, maximum recovery, and long-lasting results.
The same principle can be applied when executing an SEO campaign. After creating and implementing the plans, you’ll need to determine if you’ve met your key performance indicators or KPIs. Much of this can be evaluated utilizing a Google analytics report.
Key metrics include:
- website users
- website sessions
- bounce rate
- pages per session
- dwell time
Are they good enough? Did your campaign help you increase visibility? What more can you do to improve your rankings? What keywords help your patients find your website?
By knowing the answers to these questions, you can continuously work on your web pages to maintain or further improve your rankings.
Get to Google’s First Page with HHS Chiropractor SEO
Search engine optimization is a long-term online marketing strategy. It requires experience and technical knowledge to get the best possible results. While it’s definitely possible to learn the fundamentals of chiropractor SEO, to apply these techniques takes significant time. It is unlikely that you will have enough time to do professional search engine optimization for your website while at the same time taking care of your patients and your clinic.
With that in mind, we offer a comprehensive Chiropractor SEO Package that covers everything we discussed above and more. Here at Hope and Healing Solutions, we are on the mission to help chiropractors like you reach more sick and suffering people with hope and healing messages.
We aim to help you give hope to patients and their loved ones bent on finding long-lasting relief from conditions like migraines, vertigo, sciatica, fibromyalgia, pinched nerves, and more. With our team’s help, you can dominate your local search results for condition-specific keywords and more.
Learn more about our chiropractor SEO services, or contact our team today to start optimizing your web pages for search. Start serving more people in your community today!