Statistics from the American Massage Therapy Association (AMTA) reports that massage therapists on average serve around 46 clients per month. Some people sought the help of a massage therapist for pain relief. Others booked sessions for injury rehabilitation, physical wellness, stress reduction, or relaxation.
If you are serving 46 clients per month and would like to grow or you’re not even there yet, advertising may be the key to reaching more clients. Many massage therapists who are looking to grow are looking for massage therapist advertising examples in hopes of improving their current marketing approach.
It’s no secret that advertising, whether through paid or organic efforts, can be tedious. More importantly, it requires understanding how some tools and platforms work. To help you gain insights on how to spread the good word about your massage therapy studio or practice, we’ve gathered some of the finest massage therapist advertising examples from all over the country.
#1. City Touch
A website is one of the first things that people check out when looking for a business online. City Touch recognizes this need as they provide a good quality website that has essential features such as:
- Call-to-action button on the above-fold section of the homepage to encourage visitors to learn more about the massage therapy options they offer
- Easy to navigate menu that includes their services and online booking platform
- A price list for the massage services they offer
- A working Contact Us page with all the vital contact details of the clinic
- A customer testimonials page to help establish trust
More importantly, they have a mobile responsive website. Nowadays, you need to ensure that your website design translates well on mobile screens. According to statistics, 57 percent of web users say that they don’t recommend a business if the website looks terrible on a mobile device.
#2. Chelsea Wellness
Nowadays, there are hundreds or thousands of massage therapists in some communities. This is why, besides having a well-designed website, it’s equally crucial to have an excellent unique selling proposition or USP. Chelsea Wellness makes a fantastic addition to our list of massage therapist advertising examples because of their superb USP. They made sure to highlight this on their homepage and used it to encourage their website visitors to take action.
#3. Massage Envy
Websites aren’t the only platform where you can reach your audience. If you want to amplify your reach, you should also tap into social media marketing, like Massage Envy, one of the largest skincare and therapeutic massage providers in the US. A quick visit to their Facebook Page would show you how well they use social media content to engage with their audience.
Each day they publish different content ranging from customer testimonials and user-generated content (UGC) to explainer videos that talk about a specific form of massage therapy.
#4. A Balanced Body
Offering exclusive deals once in a while can jazz up your advertising efforts as a massage therapist in your city. You can take inspiration from A Balanced Body. As you can see on their homepage, they currently run an exclusive discount promo for first responders and the military. You can also do something similar on your social media pages. Here are a few ideas:
- Gamify social media events like webinars or Facebook Live
- Offer first-time visit discounts for your customers
- Incentivize customers who promote your business on social media
- Offer Gift Certificates in varying amounts or packages
#5. Rubs Massage
Besides offering exclusive deals, you might also want to consider creating a robust loyalty program similar to Rub Massage Studio. This can help you increase your repeat customers. Statistics say that a customer loyalty program, when implemented correctly, can boost revenue by up to 5 to 10 percent each year.
When creating your incentives programs for loyal customers, you must keep the following things in mind:
- Have a clear understanding of the needs and wants of your clients
- Determine what sort of incentives will make sense for your business
- Choose the specific actions or behavior that you will reward (referrals, repeat bookings, etc.)
- Make sure to use a good tracking tool or software
People work with brands that they trust – this is an inevitable truth that every business needs to keep in mind. As a massage therapist, you can build trust with existing or potential clients by establishing a relatable and authentic personal brand both offline and online.
You can take inspiration from Jenn Slade from Three Waves Wellness, who has an impressive online presence on Instagram. She shares all kinds of content each day, ranging from promotional materials from Three Waves Wellness and a few glimpses of her personal life as a massage therapist.
You can also successfully advertise your massage therapy clinic by creating a blog and actively publishing content. The Massage Studio, a Texas-based wellness center, takes advantage of good quality content to drive traffic to their website and establish their authority as a go-to place for therapeutic massage in Buda, Texas.
They discuss a wide range of topics, including COVID-19 updates, massage therapy benefits for pregnant women, and things to expect from a typical massage session.
Facebook and Instagram aren’t the only popular social media channels used by massage therapists all over the USA. In fact, you can also find a handful of practitioners and studios that have a YouTube channel, including the Elite Healer’s Massage Therapy in NYC. While the Elite’s Healer’s Massage YT channel is relatively new, they make sure to publish regular updates for their more than 2000 subscribers. They discuss all kinds of topics related to therapeutic massage and pain relief.
It is definitely worth adding YouTube into your advertising and marketing channels because it boasts more than 2 billion logged-in monthly users. On top of that, video marketing makes an effective platform to tell your story, convince more people about your mission and vision and provide a ton of value.
#9. Healing Arts Massage Studio
Did you know that 75 percent of local SEO searches translates to actual visits? If your massage therapy clinic or studio doesn’t have a solid local SEO presence, then you might be missing a lot of clients who need your services.
Take, for example, the Healing Arts Massage Studio. A quick search using the keyword “Massage Studio in Kansas” will lead you to their Google My Business listing, which includes directions to the studio’s location and contact number. If you hover to the listing’s upper section, you can also read through their customer reviews. Also, you can check out their location photos to know what you should expect when you drop by their location.
If you haven’t claimed your GMB listing yet, or if you don’t have a local SEO presence, you should consider setting it up today.
#10. The Spa and Massage
The Spa and Massage in Las Vegas is the last item in our list of massage therapist advertising examples. Besides setting up your website, local SEO, and social media pages, it would help if you also thought about setting up a paid ads campaign to promote your business.
There are several options you can choose from, such as Google Ads. As you can see in The Spa and Massage’s paid ads on Google Search, you can include essential information about your clinic or studio. It will help you reach people who are actively looking for a massage studio or therapist near them and those who are still considering their options.
Besides Google Ads, you can also tap into Facebook or Instagram Ads, depending on your main goals for the paid ads campaign and your target audience.
If you want to set up your paid advertisements online, be sure to remember the following:
- Be sure to know what specific keywords would work best for your ads
- Take the time to learn about your paid ads options and weigh in on what would work best for your campaign goals
- Make sure to track the results of your campaign and plan your next steps accordingly
- Create a landing page that converts so your paid ads budget doesn’t go to waste
Advertise your Massage Therapy Clinic with HHS
After seeing the top 10 massage therapist advertising examples above, what do you think about your current marketing and advertising campaigns? Are you getting enough results from your efforts, or do you need to call in a pro to lend you a hand? If you haven’t set up your advertising campaign, what options do you want to prioritize?
Regardless of how big or small your goals are, our team of marketing professionals can help you. We at Hope and Healing Solutions are on a mission to help you augment your existing marketing and advertising efforts so you can touch and change more lives. We aim to provide solutions that will help you stand out against the massage therapist advertising examples we listed above.
From setting up your local SEO to managing your reputation, you can count on our friendly team of digital marketing experts to deliver measurable results. Contact us today to know more about how we can help you magnify your web presence and conversions.