Let your business take off with the right supplement branding. Find out how you can make this happen.
Now you might be thinking that it took you some time to get here to have your own supplement brand. You can feel the excitement rippling through your body. It is challenging to put a lid on your happiness. Go ahead and bask in all the glory. Celebrate because you have come a long way.
However, the game is not yet over. It would be best if you now started thinking about branding your supplement. Merely putting your product out in the market does not cut it anymore. Your dream product might get roughed up and buried under a stockpile of supplements with the volume of competitors.
Key Steps To Supplement Branding
So how will you approach this? Let’s look at these critical factors:
1. Be true to yourself
Some might tell you to be different so you will stand out. Others might have informed you to stay the same to blend in and be part of the group. While both aspects have great points, finding out how you can stand out or how you can assimilate yourself takes time and effort. And let’s face it, you can’t even be sure that either approach will work.
Why not be true to yourself? In today’s business environment, where people spend countless hours staging almost anything and everything, why don’t you strive for success by honoring your roots and showcasing them? Be honest, share your dreams, and let people know why you came up with this idea. Of course, you do have to make sure your pitch is clean, professional, and presentable. The point is to focus on the reasons you got started with your dream of developing supplements, then brand yourself around that.
These days, people prefer honesty and truth. Consumers can spot what a sham is and what is real. Trying to project a brand that is not something you embrace might be a grave marker before you have even started.
2. Opt for clear messaging
Use simple, concise words when describing your supplements. Remove the jargon that few people understand anyway. If you want your supplements to stand out, let them do so on their own merits and not with the use of some fancy words.
Clarify your message. Make that part of your branding. The more your target market understands the potential benefits, the more they will be drawn to your supplements.
3. Know your market
Some new entrepreneurs skip steps and do not conduct comprehensive market studies. Work with reputable companies and complete your market research. The results will give you valuable insights that you can use to refine your supplements. What’s more, you have real data to show whether your supplements work. Your basis is your respondents’ feedback, and you have actual proof should someone ask you to validate your claims.
These results are specific to you so that you can incorporate them in your targeted marketing campaigns. The feedback you gather from your market study is useful for testimonies on your product packaging, websites, and advertisements.
By doing your due diligence, you will reap benefits that are beneficial to your supplement branding.
Don’t cut corners.
4. Design your image
If you do not know how to accomplish this, fret not. There are well-established companies that can help you design your image. Before you seek them out, you do need to come up with a plan.
Let’s face it – you have stacks of paper with possible brand names, designs, and color combinations. Add to that the ones you received from well-meaning family members and friends. The pro tip to get started? Go through each one of them. Create three piles: Love, Promising, and Trash.
The ones that go to trash are those that put you off at first glance. Don’t process it anymore. Your brain picked up some factors that sent you shivers. Let it go.
The ones that look promising need some attention from you. Highlight what you liked. Another pro tip? Don’t spend so much time here. Look at the material, encircle the one you wanted, and add it to the pile. When you do so, you save yourself time trying to remember why you liked it in the first place.
Those that go to the Love pile need to go through the same process as the Promising ones. Highlight what you liked.
As you go through the sift and ditch process, you will be able to develop specific ideas on what you want and the things you dislike in your image. When you meet with your design team, you will be able to talk about specific items instead of simply glossing over them. Or worse is when you let the designers control the project and present you something that might not represent who you are.
Remember, it is your supplement branding. You have to stand by it.
5. Use your social media accounts and let them work to your advantage
Reach your potential market through your social media accounts. If you already have an audience you can use them to help you with your branding. You can post different examples of packaging, logos, and other images you may use in your branding to get feedback from actual customers.
Take the time to surveys, contests and other user focused content.
6. Ensure consistency
Now that you have decided on your image and the key components that come with it make sure you remain consistent in all your platforms. We are talking about your product packaging, business website, or social media pages. In all of these, you must use the same color palette, font styles, and design. By doing so, you can trigger memory recall. Once you accomplish this, you are establishing an invisible link to your customers.
7. Develop your success strategy
When it comes to supplement branding, the process is a hit or miss. As you test what works for you, take note of why something is successful while others aren’t. Come up with your business strategy based on your successes and failures.
You might ask yourself what this is for? The simple reason is that the supplement industry is worth hundreds of millions of dollars, according to the Council for Responsible Nutrition (CRN). Your first supplement is not going to be your last. You want to focus on an overall strategy for developing and branding your supplement line.
Partner With Hope And Healing Solutions For Your Supplement Branding
Hope and Healing Solutions can help you develop the brand that represents you and your supplements. We have a team of well-experienced brand designers who will work with you in incorporating your design concepts when coming up with a unique brand and image.
Our fantastic team of content writers can help you develop materials for your websites, blogs, and social media accounts. We can help you present your information so that people will look forward to your posts and ultimately purchase your supplements. We also have experts in data analysis who can help you understand what the numbers are from website traffic to lead results.
The teams at Hope and Healing Solutions fully understand how important your business is to you and your customers. Meet with us so we can start designing the right image for your supplement business. We can work together in achieving the appropriate branding that will make your supplements successful. So let’s have a chat about your supplement company.